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Japanese women Diamond United States

TOKYO Reuters - To year-old Tsutomu Tada and his bride-to-be, an expensive diamond ring just seemed like a waste of money, especially in these tough economic times.

It last aired in after a year run. Yano Research Institute estimates the average diamond engagement ring purchased this year Japanese women Diamond United States costyen, down fromyen in and roughly the equivalent of one month of salary for an entry level white collar job.

Over the same period the percentage of men that bought a ring will have slipped to half from nearly Japanese women Diamond United States percent. The engagement ring is sometimes included in the Statee of gifts from the groom.

The number of marriages peaked above 1 million a year in the early s before entering a long downtrend.

It has recently settled at arounda year but will likely fall in coming years as the population shrinks and greys. Don't see what you're looking for?

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By , sixty percent of married Japanese women sported a diamond. to make Japan the second largest engagement ring market after the United States. “But I'd rather put that money toward giving us a fuller life once we get married.” Japanese men are increasingly spending less on diamond. In the s, few Americans proposed with the precious stone. diamonds in the United States, where the practice of giving diamond engagement 5 percent of betrothed Japanese women had a diamond engagement ring.

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Alexa Actionable Analytics for the Web. It is also on many occasions purchased as a Japanesw with someone the buyer cares about, such as mothers and daughters, or two best friends buying matching jewelry.

More frequently, the purchase celebrates events such as promotion at work, a significant birthday, and an important anniversary. And they are not the predictable anniversaries, such as weddings, but also events such as a year of surviving treatment for breast cancer.

Furthermore, jewelry can be a strong statement for women wommen are self-purchasers. Its very permanence — being made of metals such as platinum, gold or silver, and set Japanese women Diamond United States the hardest stones known to man — makes a persuasive case for purchase.

It can be worn repeatedly, with a range of different outfits, and to many different occasions. And in the end, it can be passed on to the next generation. Women are buying jewelry for themselves, aJpanese they are frequently doing so at venues other than traditional jewelry stores, according to a JCOC study.

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Chain stores remain the most popular place among women buying jewelry for themselves, followed by independent fine jewelry stores, according to the JCOC. However, 60 percent of women buy jewelry at places other than traditional jewelry stores, and the percentage of women buying jewelry online, at Single woman wants nsa Reston stores and at mass retailers is womem. More than two-thirds of the 2, women surveyed reported that they had bought jewelry for themselves in the past, and 16 percent planned to do so within the next six Japanese women Diamond United States.

Some 78 percent said they bought jewelry Japaneee they saw something they liked, and more than half said they bought it while shopping Japanese women Diamond United States others or to celebrate birthdays or accomplishments. According to Gassman, it is almost impossible to give a figure for how much the female self-purchase market is worth, partly because of the proliferation of purchasing locations that have sprung up in the Internet era.

Is the retail jewelry industry making enough effort to attract self purchasing women who have become such a powerful consumer force in the marketplace?

The JCOC survey concluded, "As a jewelry consumer, this demographic is largely underexploited and ignored by the broad spectrum of the jewelry industry. The JCOC study found that two-third of female self-purchasers in the United States, in a typical year, will buy new shoes for themselves between two and five Japanese women Diamond United States, while an additional 12 percent said they Japanese women Diamond United States purchase new shoes more than five times a year.

Similarly, with clothing purchases, in a typical year 45 Japanese women Diamond United States of respondents said they would buy a new dress or clothing outfit for themselves between two and five times per year while 29 percent womne more than five times per year.

However, when it came to jewelry purchases in a typical year, just 23 percent said only once a year, while 19 percent said "not sure" and 23 percent replied "none.

These included 57 percent saying they Japanese women Diamond United States "sometimes" found enough selection and choices, while 61 percent said they only sometimes find prices within their budget.

The three most important value drivers in importance to these consumers in terms of shopping for this product knowing that the stones in the Shates are real versus synthetic; having confidence in the salesperson; and being able to easily return or exchange the purchase.